Kickstarting A Career at East River PR & Marketing
Internships, they’re a kickstart to your career. Over the course of my three-month internship at East River PR & Marketing, I’ve been...
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East River PR
Jun 16, 20232 min read
Marketing Your Business 101: Customer Personas to Guide Your Content Strategy
Before you jump into creating a content plan for your business, we recommend creating customer personas. Personas are a critical piece of...
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East River PR
Apr 26, 20233 min read
Marketing Your Business 101: An East River PR Series
Marketing your small business can be daunting, but it’s important to find a starting point and dive in! Business owners have an...
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East River PR
Feb 2, 20232 min read
If Not In My Backyard...Then Where?
How to Cure Truckee’s Growing Pains Truckee is at a crossroads. So many people in town are lamenting the loss of “what Truckee was.”...
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East River PR
Aug 3, 20223 min read
Connecting Virtually is the Way Forward
If there’s a silver lining from the pandemic, it is that much of the innovation that helped people stay connected, is here to stay. For...
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East River PR
May 16, 20222 min read
How it Started... How it's Going
Today – Monday, May 16, 2022 – marks the 10 year anniversary of the launch of East River PR. It’s been an amazing run. From the set of...
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East River PR
Apr 28, 20222 min read
Platform Strategy: Recommended Times to Post for Optimal Engagement
In our previous blog post, we discussed content strategy for video marketing campaigns. Now we’ll look at specific platforms and best...
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East River PR
Mar 8, 20222 min read
Video Marketing in 2022 Part 2: The Search for More Content
In our previous post we discussed the importance of integrating video into your marketing strategy in 2022. The main purpose of...
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East River PR
Feb 4, 20222 min read
Why Video Marketing Is Important In 2022
Video marketing is using video to promote your brand, product or service. Video is an emotionally engaging way for you to connect with your
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East River PR
Dec 20, 20212 min read
Staring Straight Into the Future
I had a client a few years ago utter a statement that has stuck with me, that went like this: “December is a time for cutting off the...
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East River PR
Dec 15, 20212 min read
Holiday Marketing In A Semi Post-Pandemic Era
Last year’s holiday season was challenging on many levels. Gatherings were cancelled, social distancing was necessary and most holiday...
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East River PR
Nov 29, 20211 min read
This Holiday Season
“What if today, we were just grateful for everything?” - Charlie Brown We’re feeling especially grateful here at East River PR this...
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East River PR
Oct 4, 20211 min read
This year we’ve continued to grow and have expanded our team!
Join us in welcoming our newest team members. Josh Aufhauser brings his expertise to the ERPR team as our director of operations. His...
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East River PR
Nov 4, 20202 min read
Truckee Community Christmas - A Message From Our Board President
Inspired to Serve When you believe in a cause, you express devotion. That’s what our Truckee Community Christmas board members do. But...
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East River PR
Jan 6, 20203 min read
Did You Know ERPR Is A Bunch of Yellows?
How colors help us understand each other Beyond using colors to evoke different emotions in company branding, we have discovered that...
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East River PR
Nov 13, 20192 min read
On Color & Company Branding
How ERPR’s signature orange came to be As a business owner, I strive to be thoughtful but also follow my intuition when making decisions...
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East River PR
Oct 29, 20193 min read
All About the Apps
Tools for Project Management: What We’re Using to Keep it All Straight Working in a marketing and communications firm, there are always...
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East River PR
Feb 18, 20194 min read
On the Mighty Power of Mentoring
I believe that everyone you meet is put in your path for a reason. Sometimes people help you. Sometimes they mistreat you. Each person...
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East River PR
Feb 8, 20191 min read
Kicking off 2019
We had such a great time at our 2019 kickoff retreat! Stepping away from the office, to Katie’s beautiful home in Sierraville, gave us a...
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East River PR
Nov 21, 20181 min read
Happy Thanksgiving from East River PR
Thanksgiving has long been my favorite holiday. I find this time of year special as we take time out from work to focus on the abundant...
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