How colors help us understand each other Beyond using colors to evoke different emotions in company branding, we have discovered that colors can be used to i...

How ERPR’s signature orange came to be As a business owner, I strive to be thoughtful but also follow my intuition when making decisions on behalf of the com...

Tools for Project Management: What We’re Using to Keep it All Straight Working in a marketing and communications firm, there are always projects in the works...

I believe that everyone you meet is put in your path for a reason.  Sometimes people help you.  Sometimes they mistreat you.  Each person has a specific role...

We had such a great time at our 2019 kickoff retreat! Stepping away from the office, to Katie’s beautiful home in Sierraville, gave us a chance to come toget...

Thanksgiving has long been my favorite holiday. I find this time of year special as we take time out from work to focus on the abundant blessings that make u...

Let’s talk about something not sexy or trendy, but something vital to the life of certain, high-profile projects — public outreach. It may not be the most gl...

At East River PR, we work with our clients to dream up magnificent marketing ideas and then we put the idea in motion, and make it a reality. Sometimes, I’m ...

According to a Google study, people require a mere 17-50 milliseconds to form an opinion on a website or marketing campaign. By comparison, an average eye bl...

The world of PR and Marketing is no stranger to wordsmithing, but with the evolution of social media, the pressure to be clever on-the-fly with limited word ...

As content and media have proliferated at exponential rates in the 21st century, the competition for consumers’ attention has grown fiercer. Not only do bran...

February 6, 2018 East River PR founder and head honcho, Katie Shaffer, was recently featured in this Buzzfeed article, giving her top tips to getting good me...