Marketing Your Business 101: Customer Personas to Guide Your Content Strategy
Before you jump into creating a content plan for your business, we recommend creating customer personas. Personas are a critical piece of...
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East River PR
- Apr 26
- 3 min
Marketing Your Business 101: An East River PR Series
Marketing your small business can be daunting, but it’s important to find a starting point and dive in! Business owners have an...
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East River PR
- Feb 2
- 2 min
If Not In My Backyard...Then Where?
How to Cure Truckee’s Growing Pains Truckee is at a crossroads. So many people in town are lamenting the loss of “what Truckee was.”...
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East River PR
- Aug 3, 2022
- 3 min
Connecting Virtually is the Way Forward
If there’s a silver lining from the pandemic, it is that much of the innovation that helped people stay connected, is here to stay. For...
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East River PR
- May 16, 2022
- 2 min
How it Started... How it's Going
Today – Monday, May 16, 2022 – marks the 10 year anniversary of the launch of East River PR. It’s been an amazing run. From the set of...
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East River PR
- Apr 28, 2022
- 2 min
Platform Strategy: Recommended Times to Post for Optimal Engagement
In our previous blog post, we discussed content strategy for video marketing campaigns. Now we’ll look at specific platforms and best...
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East River PR
- Mar 8, 2022
- 2 min
Video Marketing in 2022 Part 2: The Search for More Content
In our previous post we discussed the importance of integrating video into your marketing strategy in 2022. The main purpose of...
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East River PR
- Feb 4, 2022
- 2 min
Why Video Marketing Is Important In 2022
Video marketing is using video to promote your brand, product or service. Video is an emotionally engaging way for you to connect with your
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East River PR
- Dec 20, 2021
- 2 min
Staring Straight Into the Future
I had a client a few years ago utter a statement that has stuck with me, that went like this: “December is a time for cutting off the...
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East River PR
- Dec 15, 2021
- 2 min
Holiday Marketing In A Semi Post-Pandemic Era
Last year’s holiday season was challenging on many levels. Gatherings were cancelled, social distancing was necessary and most holiday...
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East River PR
- Nov 29, 2021
- 1 min
This Holiday Season
“What if today, we were just grateful for everything?” - Charlie Brown We’re feeling especially grateful here at East River PR this...
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East River PR
- Oct 4, 2021
- 1 min
This year we’ve continued to grow and have expanded our team!
Join us in welcoming our newest team members. Josh Aufhauser brings his expertise to the ERPR team as our director of operations. His...
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East River PR
- Nov 4, 2020
- 2 min
Truckee Community Christmas - A Message From Our Board President
Inspired to Serve When you believe in a cause, you express devotion. That’s what our Truckee Community Christmas board members do. But...
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East River PR
- Jan 6, 2020
- 3 min
Did You Know ERPR Is A Bunch of Yellows?
How colors help us understand each other Beyond using colors to evoke different emotions in company branding, we have discovered that...
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East River PR
- Nov 13, 2019
- 2 min
On Color & Company Branding
How ERPR’s signature orange came to be As a business owner, I strive to be thoughtful but also follow my intuition when making decisions...
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East River PR
- Oct 29, 2019
- 3 min
All About the Apps
Tools for Project Management: What We’re Using to Keep it All Straight Working in a marketing and communications firm, there are always...
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East River PR
- Feb 18, 2019
- 4 min
On the Mighty Power of Mentoring
I believe that everyone you meet is put in your path for a reason. Sometimes people help you. Sometimes they mistreat you. Each person...
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East River PR
- Feb 8, 2019
- 1 min
Kicking off 2019
We had such a great time at our 2019 kickoff retreat! Stepping away from the office, to Katie’s beautiful home in Sierraville, gave us a...
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East River PR
- Nov 21, 2018
- 1 min
Happy Thanksgiving from East River PR
Thanksgiving has long been my favorite holiday. I find this time of year special as we take time out from work to focus on the abundant...
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East River PR
- Aug 22, 2018
- 5 min
Boots on the Ground: Tricks to Implementing a Successful Public Outreach Campaign
Let’s talk about something not sexy or trendy, but something vital to the life of certain, high-profile projects — public outreach. It...
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