When Trust Goes Local: What 5,000 Voices Proves About Community Engagement Trust is going local. The 2026 Edelman Trust Barometer found that trust in national governments, major news organizations and business leaders all fell this year, while trust in neighbors, coworkers and employers rose. Our takeaway: it’s a shift we’ve seen play out locally, too: as fear rises, people trust what’s close to them, not what’s loudest online. That trust gap is exactly what our client, Tahoe

Last week, Jenny Kendrick and I had the opportunity to attend the She Means Business Women in Gold Gala in Reno, and we came away pretty darn inspired. We were invited by our former colleague and friend, Marisol Rocha, who now serves on the board of She Means Business, a Reno-based 501(c)(3) nonprofit dedicated to supporting women entrepreneurs at the beginning of their careers. The organization’s work is especially meaningful because it is practical, personal and designed to

(From left: Jim Wilkinson, CEO and chairman of TrailRunner International, Katie Shaffer, CEO of East River PR, and Chad Schuchert, CFO of TrailRunner International.) I believe that everyone you meet is put in your path for a reason. Sometimes people help you. Sometimes they mistreat you. Each person has a specific role to play, and there’s always something to glean from every interaction. A mentor is a rare individual whose role is to size you up. They test you and then

Before you jump into creating a content plan for your business, we recommend creating customer personas. Personas are a critical piece of the concept of understanding your target audience so that you can create content that resonates with real people. Personas can guide your messaging, tone, and other aspects of your content strategy. So, where do you begin when your team is ready to sketch out customer personas for your brand? One approach to customer personas is through res

Internships, they’re a kickstart to your career. Over the course of my three-month internship at East River PR & Marketing, I’ve been...

Marketing your small business can be daunting, but it’s important to find a starting point and dive in! Business owners have an opportunity to leverage a wide variety of marketing strategies, including content marketing, community engagement, and creating detailed personas to reach customers and meet business goals. Whether you’re a business owner or the person responsible for a large company’s marketing and communications, your brand can optimize your marketing efforts by fi

How to Cure Truckee’s Growing Pains Truckee is at a crossroads. So many people in town are lamenting the loss of “what Truckee was.”...

If there’s a silver lining from the pandemic, it is that much of the innovation that helped people stay connected, is here to stay. For...

Today – Monday, May 16, 2022 – marks the 10 year anniversary of the launch of East River PR. It’s been an amazing run. From the set of...

In our previous blog post, we discussed content strategy for video marketing campaigns. Now we’ll look at specific platforms and best...

In our previous post we discussed the importance of integrating video into your marketing strategy in 2022. The main purpose of content-driven videos are to educate, entertain and/or inspire. Content development is vital to a content marketing strategy. Researching, producing, and publishing information with video marketing will help you meet strategic goals of engagement. In this blog post we are focusing on the strategy for your video content. Content Strategy: Of all the

Video marketing is using video to promote your brand, product or service. Video is an emotionally engaging way for you to connect with your

I had a client a few years ago utter a statement that has stuck with me, that went like this: “December is a time for cutting off the...

Last year’s holiday season was challenging on many levels. Gatherings were cancelled, social distancing was necessary and most holiday shopping was done online. Many businesses struggled and any messaging beyond “Stay safe and well” felt insensitive. This year, following a successful vaccine rollout, we're hoping things are moving back toward normal, or that we at least can settle into a new normal. Brand Messaging We’d like to share some thoughts around making the most of ho

“What if today, we were just grateful for everything?” - Charlie Brown We’re feeling especially grateful here at East River PR this...

Join us in welcoming our newest team members. Josh Aufhauser brings his expertise to the ERPR team as our director of operations. His...

Inspired to Serve When you believe in a cause, you express devotion. That’s what our Truckee Community Christmas board members do. But...

How colors help us understand each other Beyond using colors to evoke different emotions in company branding, we have discovered that...

How ERPR’s signature orange came to be As a business owner, I strive to be thoughtful but also follow my intuition when making decisions...

Tools for Project Management: What We’re Using to Keep it All Straight Working in a marketing and communications firm, there are always...