East River PRMay 162 minHow it Started... How it's Going Today – Monday, May 16, 2022 – marks the 10 year anniversary of the launch of East River PR. It’s been an amazing run. From the set of...
East River PRApr 282 minPlatform Strategy: Recommended Times to Post for Optimal EngagementIn our previous blog post, we discussed content strategy for video marketing campaigns. Now we’ll look at specific platforms and best...
East River PRMar 82 minVideo Marketing in 2022 Part 2: The Search for More ContentIn our previous post we discussed the importance of integrating video into your marketing strategy in 2022. The main purpose of...
East River PRFeb 42 minWhy Video Marketing Is Important In 2022Video marketing is using video to promote your brand, product or service. Video is an emotionally engaging way for you to connect with your
East River PRDec 20, 20212 minStaring Straight Into the FutureI had a client a few years ago utter a statement that has stuck with me, that went like this: “December is a time for cutting off the...
East River PRDec 15, 20212 minHoliday Marketing In A Semi Post-Pandemic EraLast year’s holiday season was challenging on many levels. Gatherings were cancelled, social distancing was necessary and most holiday...
East River PRNov 29, 20211 minThis Holiday Season“What if today, we were just grateful for everything?” - Charlie Brown We’re feeling especially grateful here at East River PR this...
East River PROct 4, 20211 minThis year we’ve continued to grow and have expanded our team!Join us in welcoming our newest team members. Josh Aufhauser brings his expertise to the ERPR team as our director of operations. His...
East River PRNov 4, 20202 minTruckee Community Christmas - A Message From Our Board PresidentInspired to Serve When you believe in a cause, you express devotion. That’s what our Truckee Community Christmas board members do. But...
East River PRJan 7, 20203 minDid You Know ERPR Is A Bunch of Yellows? How colors help us understand each other Beyond using colors to evoke different emotions in company branding, we have discovered that...
East River PRNov 13, 20192 minOn Color & Company Branding How ERPR’s signature orange came to be As a business owner, I strive to be thoughtful but also follow my intuition when making decisions...
East River PROct 29, 20193 minAll About the Apps Tools for Project Management: What We’re Using to Keep it All Straight Working in a marketing and communications firm, there are always...
East River PRFeb 19, 20194 minOn the Mighty Power of MentoringI believe that everyone you meet is put in your path for a reason. Sometimes people help you. Sometimes they mistreat you. Each person...
East River PRFeb 9, 20191 min Kicking off 2019We had such a great time at our 2019 kickoff retreat! Stepping away from the office, to Katie’s beautiful home in Sierraville, gave us a...
East River PRNov 22, 20181 minHappy Thanksgiving from East River PRThanksgiving has long been my favorite holiday. I find this time of year special as we take time out from work to focus on the abundant...
East River PRAug 23, 20185 minBoots on the Ground: Tricks to Implementing a Successful Public Outreach CampaignLet’s talk about something not sexy or trendy, but something vital to the life of certain, high-profile projects — public outreach. It...
East River PRAug 14, 20184 min Think Big: Taking big ideas to big wins for your clientAt East River PR, we work with our clients to dream up magnificent marketing ideas and then we put the idea in motion, and make it a...
East River PRJul 27, 20182 minFirst Impressions Matter According to a Google study, people require a mere 17-50 milliseconds to form an opinion on a website or marketing campaign. By...
East River PRJul 13, 20184 minIt’s in the tag: Complete these #hashtasks to create the perfect hashtagThe world of PR and Marketing is no stranger to wordsmithing, but with the evolution of social media, the pressure to be clever...
East River PRJul 10, 20184 min Time to shine: 3 marketing and PR trends to make your brand stand outAs content and media have proliferated at exponential rates in the 21st century, the competition for consumers’ attention has grown...