What is Video Marketing?
Quite simply, the definition of video marketing is to use video to promote your brand, product or service. Video is an emotionally engaging way for our clients to connect with their clients or customers and grab their attention in a noisy, online world. When used strategically, video marketing considers the brand goals and meets clientele at various stages of an awareness campaign or in the sales funnel. (Adobe Business)
Why is it important?
Here are some recent, compelling statistics that demonstrate how important video is for a successful marketing strategy.
Cisco predicts that “by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017”.
Consumers rate video as the No. 1 way to best keep brands top of mind. (Navigating Through Change by MotionCue)
When asked how they’d most like to learn about a product or service, 69% of respondents said they’d prefer to watch a short video than read an article, view an infographic, or watch a webinar, among other things. (State of Video Marketing 2021 by Wyzowl)
Seventy-nine percent of people say they’ve been convinced to buy or download a piece of software or app by watching a video. That number jumps to 84% when asked if a video convinced them to buy a product or service. (State of Video Marketing 2021 by Wyzowl)
Finally, adding videos to your email can increase click rates by 300%. (Martech Advisor).
If you are a business owner and you are not already investing in video marketing, consider this your call to action. Video marketing is more in demand than ever before, and luckily, it’s also more affordable and easier to get started than it’s ever been.
When to use videos?
Let’s take a quick look at some of the types of video you can create to market your company or organization. One of the most common is the explainer video, which is a short video explaining products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.
Other types of video content marketing include:
Vlogs (video blogs)
Video interviews
Tutorial videos
Videos of presentations
Product demos and reviews
Video testimonials
Recordings of live streams
Video ads
Videos of employees “Behind-the-scenes”
Whether you are just getting started with video, or simply need to expand your library of videos, your strategy will determine your ROI. Stay tuned to next month’s blog post where we delve into video marketing strategy and the specifics of where to post and when to post your video content.
February Key Takeaway:
People love video and they consume it with a voracious appetite. If you want your company to stand out in 2022, video needs to be in your marketing and sales plans for the year.