Boots on the Ground: Tricks to Implementing a Successful Public Outreach Campaign
Let’s talk about something not sexy or trendy, but something vital to the life of certain, high-profile projects — public outreach. It...
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East River PR
Aug 13, 20184 min read
Think Big: Taking big ideas to big wins for your client
At East River PR, we work with our clients to dream up magnificent marketing ideas and then we put the idea in motion, and make it a...
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East River PR
Jul 26, 20182 min read
First Impressions Matter
According to a Google study, people require a mere 17-50 milliseconds to form an opinion on a website or marketing campaign. By...
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East River PR
Jul 12, 20184 min read
It’s in the tag: Complete these #hashtasks to create the perfect hashtag
The world of PR and Marketing is no stranger to wordsmithing, but with the evolution of social media, the pressure to be clever...
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East River PR
Jul 9, 20184 min read
Time to shine: 3 marketing and PR trends to make your brand stand out
As content and media have proliferated at exponential rates in the 21st century, the competition for consumers’ attention has grown...
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East River PR
Feb 6, 20181 min read
Our Top 3 Tips to Get Good Media Coverage (as featured in Buzzfeed)
February 6, 2018 East River PR founder and head honcho, Katie Shaffer, was recently featured in this Buzzfeed article, giving her top...
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