East River PR & Marketing Blog | PR News & Marketing Tips

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Think Big: Taking big ideas to big wins for your client

At East River PR, we work with our clients to dream up magnificent marketing ideas and then we put the idea in motion, and make it a...

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First Impressions Matter

According to a Google study, people require a mere 17-50 milliseconds to form an opinion on a website or marketing campaign. By...

East River PR

It’s in the tag: Complete these #hashtasks to create the perfect hashtag

The world of PR and Marketing is no stranger to wordsmithing, but with the evolution of social media, the pressure to be clever...

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Time to shine: 3 marketing and PR trends to make your brand stand out

As content and media have proliferated at exponential rates in the 21st century, the competition for consumers’ attention has grown...

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Our Top 3 Tips to Get Good Media Coverage (as featured in Buzzfeed)

February 6, 2018 East River PR founder and head honcho, Katie Shaffer, was recently featured in this Buzzfeed article, giving her top...