SHARING A TIME-HONORED STORY
Recognized as a National Historic Landmark, the Nevada Northern Railway Museum is a place where visitors can literally step into, and take a ride on, history. In today's world however, it's often challenging to generate fresh interest in artifacts of the past, no matter how alive they may be.
East River PR & Marketing stepped up to this challenge by linking the railway's origin story with its current events and offerings, and retelling this American success story to a new generation.
We created an annual communications plan, including story pitches & press releases, and also facilitated 1:1 interview opportunites with the railway's executive director. Our efforts resulted in a tidal wave of media coverage and visitors, thanks to several stories that went viral.
Over 15B Media impressions garnered.
Top-tier media placements in outlets such as The New York Times and CBS This Morning.