LAUNCHING A START-UP
Joanna Branzell was qualified and ready to start an interior design business of her own after years of working alongside some of Tahoe’s best. She needed help forming the identity of this new brand and creating a suite of communication tools to help spread the word.
East River PR & Marketing was tapped to design the website, logo, and business cards as well as promotional outreach materials such as direct mail. The process was collaborative and personal, and considered her target audience, competition, brand messaging, and her business goals throughout. Since launch, interest in her firm has exceeded expectations. In fact, they have expanded services to other mountain communities in Utah, Wyoming and Idaho.