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Truckee Tahoe airport sustainability campaign
Content strategy & creation | Media relations | Video production | Social media | Digital advertising | Graphic design | Talking point creation
Government agency
A multi-channel marketing plan takes flight
The Truckee Tahoe Airport District (TTAD) is setting a new standard for sustainable aviation. From being the first airport in the U.S. to exclusively offer sustainable aviation jet fuel (SAF) to achieving a 31% reduction in aviation fuel emissions, TTAD is leading the charge toward net-zero aviation practices.
We have worked with TTAD on several projects over the years, helping them educate the public on their extensive efforts to not only maintain a sustainable airport, but also a sustainable community. For this initiative, we planned and executed an extensive multi-channel marketing campaign, which included a press release, long-form video creation, and both an organic and paid digital marketing effort.
Digital campaign results
25k
District voters reached
65k
Impressions
29%
Engagement rate