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TRUCKEE TAHOE AIRPORT SUSTAINABILITY CAMPAIGN

SERVICES: 
- CONTENT STRATEGY & CREATION
- MEDIA RELATIONS
- VIDEO PRODUCTION
- SOCIAL MEDIA
- DIGITAL ADVERTISING
- GRAPHIC DESIGN
- TALKING POINTS CREATION

INDUSTRY
GOVERNMENT AGENCY

Image by Niklas Jonasson

A MULTI-CHANNEL MARKETING PLAN TAKES FLIGHT

The Truckee Tahoe Airport District (TTAD) is setting a new standard for sustainable aviation. From being the first airport in the U.S. to exclusively offer sustainable aviation jet fuel (SAF) to achieving a 31% reduction in aviation fuel emissions, TTAD is leading the charge toward net-zero aviation practices. 

 

We have worked with TTAD on several projects over the years, helping them educate the public on their extensive efforts to not only maintain a sustainable airport, but also a sustainable community. For this initiative, we planned and executed an extensive multi-channel marketing campaign, which included a press release, long-form video creation, and both an organic and paid digital marketing effort.

DIGITAL CAMPAIGN RESULTS

25k

Reach:

district voters

65k

Impressions:

29%

Engagement Rate:

KEY RESULTS

Lift Workspace, 10266 Truckee Airport Rd., Ste C, Truckee, CA 96161

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