Idaho Rocky Mountain Ranch is an 870-acre guest ranch nestled in the remote Sawtooth mountains, an hour’s drive north of Sun Valley, Idaho.

GOAL
East River PR has been working with The Ranch for several years to refine their positioning, earn media coverage and reach new customers. During that time we have revamped an antiquated marketing program and conducted digital marketing campaigns to generate quality leads and increase brand awareness.

RESULTS
We redesigned and relaunched The Ranch’s website to better display the natural beauty of the property and surrounding wilderness. Using paid digital advertising, we have reached tens of thousands of potential new customers in specific, key target areas. Overall, we have elevated the brand through improved messaging, collateral and media coverage.