Holiday Marketing In A Semi Post-Pandemic Era
Last year’s holiday season was challenging on many levels. Gatherings were cancelled, social distancing was necessary and most holiday shopping was done online. Many businesses struggled and any messaging beyond “Stay safe and well” felt insensitive. This year, following a successful vaccine rollout, we're hoping things are moving back toward normal, or that we at least can settle into a new normal. Brand Messaging We’d like to share some thoughts around making the most of ho